When the water rises, people rise to the occasion.

This spring brought disaster for many in the heartland. Meteorologists called it a “bomb cyclone.” They said not to worry too much, because the word “bomb” referred to a quick, explosive storm formation — not the destruction the storm would cause. 

Tell that to the ranchers in Western Nebraska and South Dakota who lost calves in as much as 20” of snow and with winds up to 80 miles per hour.

Tell it to the farmers in Eastern Nebraska, Iowa and the surrounding areas who watched their outbuildings and livestock wash away in the floodwaters. Tell it to the townsfolk in the region who evacuated their homes and returned to find much of their world covered in mud and silt.

It devastated tens of thousands of lives, but most of those people will pick themselves up and go back to work. Ranchers will return to care for their remaining animals. Farmers will dial familiar numbers and order seed corn in spite of losing their topsoil to the flow of floodwaters.

Why?

Is it courage, faith or humility? Maybe it’s boundless optimism, bullheaded stubbornness or just because it’s the only thing they know to do. It’s probably a combination of it all.

Frankly, this kind of character is increasingly hard to find in other industries. But agriculture is different. It changes you.

Ag forces you to reckon with the reality that much of your livelihood is totally out of your control. Just because you plant seed doesn’t mean there will be a crop. An animal that weighs several times more than you doesn’t have to do what you ask. Still, we plant and we deal with the livestock. Ag teaches the value of persistence. 

Ag also makes you appreciate having your family close to you. It makes you value the little things in a way unfamiliar to those who place material possessions on a higher plane.

At Dawson Tire and Wheel, we do. We understand. And we greatly appreciate the small part that we get to play in your life. We appreciate all of the things we can learn from your grit, determination, confidence and tenacity. It’s inspiring, and we’re thankful every day that you let us be a part of your lives.

Eric MacPherson, Founder & Owner of Dawson Tire & Wheel 

Irrigation Video Series: Radial Tires

The first in a three-part video series, this video will give you all of the info you need to understand radial irrigation tires and how they help avoid the three challenges posed by typical irrigation tires.

Ten ways to prepare your tires for harvest.

As harvest season approaches, we wanted to remind you to give your tires and wheels a good onceover before you head out to the fields. Today’s equipment is built for capacity, but that capacity can really affect your tires — even on...

Today’s equipment. Yesterday’s roads.

Following the straight and narrow may be the key to a safe, productive life. Just don’t try following that philosophy if you’re driving a combine down roads in the eastern U.S. Many of those roads were based on the width of those...

Good business begins with better logistics.

Whatever challenges you face in the field, we have a solution. And there’s a good chance we have that solution in stock. Our philosophy: keep inventory levels high, so you don’t have to. How big is our selection? See for...

When in Rome, we hope you’re with us.

It’s that time of year again. Trelleborg and Dawson Tire & Wheel are teaming up to offer you the trip of a lifetime—an all-inclusive vacation for you and a guest to Rome, Italy. You earn points toward the trip every time you...

Trade secrets: How to value trade-in tires

When it comes to trade-ins, the value of the tires is a big part of the value of the piece of equipment itself. Tires that are valued incorrectly can stall a sale, cost you thousands in tire replacements or even make a piece of equipment sit so long...

New tires don’t always need to be new.

A few years ago, we realized North American agriculture had two tire and wheel problems. First, dealers across the United States and Canada had stacks and stacks of old tires and wheels on their backlots with no real way to understand their value....

Meet our new irrigation sales manager.

The next time you give us a call with a question or an order, there’s a good chance you’ll hear a new voice on the end of the line. It belongs to Cole Fredrick, who’s now right where he belongs—at Dawson Tire & Wheel as...

Good business begins with better logistics.

Whatever challenges you face in the field, we have a solution. And there’s a good chance we have that solution in stock. Our philosophy: keep inventory levels high, so you don’t have to. How big is our selection?...

Implement a better tire for irrigation.

Water is heavy and sprinklers are heavier. All that weight can easily compact the soil, costing your customers time in equipment adjustment and repairs, as well as money when it comes to a reduction in their yield. A lot of this hassle and loss is...

Minimize impact on your fields and equipment.

Compacting the soil in your fields can cause a dramatic reduction in your crops’ yields. Putting unnecessary strain on your engines can reduce the lifespan of your equipment by many years. These are both costly. They’re also both...

The only way out is through. Until it isn’t.

Because we’re lucky enough to have customers across North America, I travel quite a bit. A few Mondays ago, I made the drive from Gothenburg to the airport in Lincoln, Nebraska. I was supposed to catch a plane to Minneapolis, so I could visit...
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