We Want to Hear from You.

I started Dawson Tire & Wheel, because I knew there had to be a better way — for my family, for our farming friends, and for the agriculture industry as a whole. It took a big leap of faith to open the business, but I was passionate about helping those around me in any way possible.

That was more than 20 years ago. I couldn’t have predicted how much help we were able to provide the farming community. Just as importantly, I never expected how much that community would help our business.

No matter how much or how far our little business expands, our primary mission remains the same: we want to do everything possible to help our customers grow. For me, that was easy when we first opened our doors. I personally saw and shook hands with every person who walked through our doors. I could ask every customer face-to-face how we could do a better job for them and their operation.

These days that’s hard. It’s the one downside to having a bigger footprint across the country. I can’t be everywhere at all times. That’s where email comes in handy.

When you find the time, I’d appreciate hearing your feedback and suggestions. Whether you think Dawson is doing a great job or could improve in some areas, we need to know. It’s the only way we can continue to grow as people and consultants — so we can help you continue to grow, too.

Send me a line. We look forward to hearing from you.

Eric MacPherson, Founder & Owner of Dawson Tire & Wheel

When in Rome, we hope you’re with us.

It’s that time of year again. Trelleborg and Dawson Tire & Wheel are teaming up to offer you the trip of a lifetime—an all-inclusive vacation for you and a guest to Rome, Italy. You earn points toward the trip every time you...

Trade secrets: How to value trade-in tires

When it comes to trade-ins, the value of the tires is a big part of the value of the piece of equipment itself. Tires that are valued incorrectly can stall a sale, cost you thousands in tire replacements or even make a piece of equipment sit so long...

New tires don’t always need to be new.

A few years ago, we realized North American agriculture had two tire and wheel problems. First, dealers across the United States and Canada had stacks and stacks of old tires and wheels on their backlots with no real way to understand their value....

Meet our new irrigation sales manager.

The next time you give us a call with a question or an order, there’s a good chance you’ll hear a new voice on the end of the line. It belongs to Cole Fredrick, who’s now right where he belongs—at Dawson Tire & Wheel as...

Good business begins with better logistics.

Whatever challenges you face in the field, we have a solution. And there’s a good chance we have that solution in stock. Our philosophy: keep inventory levels high, so you don’t have to. How big is our selection?...

Implement a better tire for irrigation.

Water is heavy and sprinklers are heavier. All that weight can easily compact the soil, costing your customers time in equipment adjustment and repairs, as well as money when it comes to a reduction in their yield. A lot of this hassle and loss is...

Minimize impact on your fields and equipment.

Compacting the soil in your fields can cause a dramatic reduction in your crops’ yields. Putting unnecessary strain on your engines can reduce the lifespan of your equipment by many years. These are both costly. They’re also both...

The only way out is through. Until it isn’t.

Because we’re lucky enough to have customers across North America, I travel quite a bit. A few Mondays ago, I made the drive from Gothenburg to the airport in Lincoln, Nebraska. I was supposed to catch a plane to Minneapolis, so I could visit...

Connection is the key to success.

There’s no shortage on advice for how to grow your business. Hundreds of books are published every year. Just as many consultants promise they have the secret and will happily share it with you—for a price. We’re sure you can...

Winning the game of chicken.

We’ve seen a lot of challenging situations over the last twenty-odd years. In fact, we pride ourselves on understanding and overcoming practically any challenge the ag industry throws at us. A while ago, it threw a curveball. We’re...

Gold pricing. Golden Opportunity.

At Dawson Tire and Wheel, we’re always looking to create the best deal possible for our dealers. This spring, that includes gold pricing on select irrigation stock, so your customers can get their equipment moving in the fields. Choose...

Implement a better tire for irrigation.

Water is heavy and sprinklers are heavier. All that weight can easily compact the soil, costing your customers time in equipment adjustment and repairs, as well as money when it comes to a reduction in their yield. A lot of this hassle and loss is...
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