Trade secrets: How to value trade-in tires

When it comes to trade-ins, the value of the tires is a big part of the value of the piece of equipment itself. Tires that are valued incorrectly can stall a sale, cost you thousands in tire replacements or even make a piece of equipment sit so long it feels like a permanent fixture on your lot.

To complicate things, the ag industry’s constant evolution and the increased cost of natural rubber make it nearly impossible to use past values in future sales. So what are the variables that come into play when valuing tires? These six are a good start.

  1. Size. If you’re not sure of the tire size, our site has plenty of resources, including tire guides and data books for most major brands.
  2. Brand. Tier 1 tires—such as Firestone, Michelin and Trelleborg—have a higher value than Tier 2 brands.
  3. Model. Many manufacturers have their own value tiers within the overall brand. For instance, Goodyear offers Dyna Torque and Ultra Torque, which are valued differently.
  4. Tread depth. This is a key factor. “Tread depth” refers to the distance from the top of the lugs to the bottom of the tire’s deepest grooves (called the “face” of the tire). This depth is measured to the closest 1/32 of an inch.
  5. Casing condition. Are there cracks, cuts or stubble damage? Is weathering an issue? These can all affect the value and may disqualify a tire as a trade-in.
  6. Current new tire cost. This is where the value begins with each of the other conditions and categories depreciating the value.

Even with all of this information, valuing tires is tough. A little help is never bad. You can call auctioneers or other dealers for second opinions. Or you could just call us.

We designed our Trade Program to take the hassle out of valuing tires and put cash into your hands with little effort. You simply send us photos of your tires and wheels. After reviewing your photos, we’ll determine the value and arrange a shipment to get them off of your property and onto ours. You’ll then receive a credit on your account for your next purchase. It’s that easy.

Whether you want help valuing tires yourself or you want us to move them off your lot for you, just give us a shout at 888.604.3403 or nathanm@dawsontire.com.

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